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You may ask, "Why should I hire a pro?"

Back in the days, a house used to attract its potential buyers by its curb appeal. A fresh coat of paint can do you wonders. Now, however, with almost all of home searches originating on the internet, potential buyers easily disregard properties just because of poor photographs. It only makes sense that professional photography be given top priority in home marketing budgets because a negative first impression can be costly. To your clients, a picture is worth a thousand words, but to you, the investment in professional photography is worth thousands of dollars.

Many will want to do it themselves. As you can see in the typical MLS listing, many have. To make your listing stand out from the rest and attract the attention of your perspective buyers, you need the skill set from a true professional to make a real difference. Our professional photographs are taken with special lighting tailored individually to your property. They are then processed for color correction and enhancement to bring out the best of even the smallest detail. These images will bring potential buyers to your Sunday open house where you can work your magic with your charming smile.

The biggest reason to use professional photography isn't to market the home, however, but to market yourself and your brand. A Realtor who consistently uses professional photography has a significant advantage when a seller is in search of a listing agent. Imagine a high-end restaurant using paper plates and plastic dinnerware. This is what buyers and sellers see when a Realtor uses poor photographs. It is no wonder the average seller goes through 2.7 agents before the house is sold. Make that first impression count!

Here's what the experts have to say:

•"These photographs...are the bait that lure buyers to Sunday open houses."

•"Real Estate Photographer Speeds Home Sales."

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